Insights

Strategic perspectives on automotive technology, supplier positioning, and OEM storytelling for the companies shaping the future of mobility.

Jeff Chou, CEO at Sonatus, featured in Automotive Storytelling podcast

AI-Defined Vehicle: Why It Succeeds Where SDV Struggled on ROI

Direct answer: AI is succeeding in the automotive industry where the software-defined vehicle (SDV) struggled, because its value shows up in the same two numbers every OEM already tracks: time and cost. Sonatus CEO Jeff Chou points to a concrete result. AI tools helped Nissan Technical Centre Europe cut vehicle testing investigation time from two […]

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