The Best Tech Doesn’t Always Win. The Best Story Does.
Automobile suppliers don't lose RFQs because of weak technology - they lose because six OEM stakeholders couldn't connect the dots. We bring Automotive-Grade Storytelling™ to transform your technical excellence into narratives that resonate with every decision-maker at the table.
The best presentations are the ones others retell.
The Challenge
Engineering teams speak precision. Executives speak ROI.
You’re in the middle, and you’re exhausted.
The Cost
While you're refining slides, competitors are closing deals.
While you're losing time-to-market, OEM partnerships, and board confidence, competitors win with better stories.
The Solution
I transform automotive technical roadmaps into strategic narratives. Automotive-Grade Storytelling™ from 20 years at Pioneer, TomTom and HARMAN.
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Listeners in Munich, Stuttgart, Frankfurt – the heart of German automotive
22 Episodes with Automotive Leaders
900+
900+ Automotive Professionals Listening
You think you're in B2B. You're in H2H. Human to Human.
Every RFQ is a decision about the future made by humans with fears, ambitions, and careers on the line.
Who we serve
CMOs & CCOs
Send a core company presentation that resonates and starts the conversation.
Automotive Executives
Transforms your technical content into impactful executive storytelling for specific, time-critical moments.
Executive Leaders & BU Heads
Design a unified, strategically aligned narrative system that works across all functions.
Sales & Marketing Executives
Help your team becoming storytellers with a cohesive narrative that resonates with OEM decision-makers.
Evergreen
Evergreen
Your deck must be remembered and retold. Is it?
Our 'Evergreen' process gives you expert feedback on your deck within 48 hours: what's working, what's not, and exactly how to fix it. Clear, actionable strategies to make your story impossible to ignore.
Our Comprehensive Services
Automotive-Grade Storytelling™
Sprint
Build a presentation for your highest-stakes moments.
Engine
Diagnose your messaging and design a unified narrative system.
Guild
Learn how to build narratives that win deals, attract talent, and align your organization.
Automotive Storytelling
Real Stories, Real Impact Automotive Narratives that Win OEM Confidence
Hosted by Stéphane Lagresle, this podcast reveals how Tier-1 executives are transforming complex automotive technologies into compelling stories that resonate with OEMs and drive business success.
Stéphane Lagresle
Want to share your story?
If you're a Auotomotive executive with insights on how storytelling has influenced your OEM partnerships, we'd love to feature your story on our podcast.
5 Proven Storytelling Frameworks for Automotive Leaders
Turn complex technical data into clear, persuasive narratives that win OEM RFQs and accelerate approvals. This guide reveals frameworks used by Tier-I suppliers to transform decks, presentations, and programs into stories that resonate.
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