The Best Tech Doesn’t Always Win. The Best Story Does.
Automobile suppliers don't lose RFQs because of weak technology - they lose because six OEM stakeholders couldn't connect the dots. We bring Automotive-Grade Storytelling™ to transform your technical excellence into narratives that resonate with every decision-maker at the table.
The automotive supply chain is opening up.
But getting in is harder than ever.
The automotive supply chain used to be a closed club. Now it’s open season. Software companies, AI startups, sensor manufacturers, connectivity platforms — players who’ve never navigated an OEM procurement process are flooding in competing for Tier 1 positions.
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RFQs: 3 companies will make it to the last round. Max.
Your next chance could be years away.
You can’t win an RFQ
you don’t receive.
The RFQ shortlist doesn’t form randomly. It’s built from months of exposure — the right narrative, carried deliberately through original content. If you’re not building that visibility intentionally, you’re leaving your spot on the shortlist to chance. Missing the RFQ window means your next opportunity could be years away.
AI makes content easy.
Being worth listening to is rare.
Miss the top of the funnel and you were never in the race.
The Pool
Visible to right people
~12
Recieve the RFI
~7
Recieve the RFQ
3
Make the Shortlist
award
From invisible to shortlisted.
Work with me to get on OEM shortlists and win RFQs.
Start with a
20-minute call
No pitch. Just an honest look at whether you have a visibility problem worth solving.
Diagnose your
visibility gap
One page. One verdict. The specific reason you're not on the shortlist. Delivered in 48 hours.
Get your story
engineered and created
Your narrative built for the people writing RFQs. Then shot & produced in a way that resonates with your audience.
Become the
obvious name
The name OEM decision-makers reach for before the RFQ exists. Because your story got there first.
Working with The Storytelling Tribe.
Start with a 20-minute call.
No pitch. Just an honest look at whether you have a visibility problem worth solving.
Find out exactly why you're not on the shortlist.
One page. One verdict. The specific reason the right people aren’t finding you, and the one shift that changes it.
- 60-min kickoff call
- 48-hour analysis
- One-page verdict + 60-min debrief
‘Automotive Storytelling’: Independent by design.
Watched by the people you need to reach.
40+ episodes featuring executives from companies like Microsoft, QNX, Valeo, Lear, Bolt. Watched and listened to by OEM decision makers, product marketing leaders, and engineering heads across the industry.
A neutral stage for your story. When your CEO sits down with an independent host who’s known across the industry — that’s credibility you can’t manufacture.
Automotive
Storytelling
On the record. On ‘Automotive Storytelling’.
40+ episodes. Independent editorial. The audience OEMs already trust.
Automotive
Storytelling
Here's what comes up most.
Automotive Storytelling is an independent editorial platform — what we put out into the industry. The Storytelling Tribe is a consulting practice — what companies hire to develop the kind of story that earns an audience's attention. The two are operated separately on purpose. No company has ever paid to appear on Automotive Storytelling. None ever will.
Automotive Storytelling is an independent editorial platform — what we put out into the industry. The Storytelling Tribe is a consulting practice — what companies hire to develop the kind of story that earns an audience's attention. The two are operated separately on purpose. No company has ever paid to appear on Automotive Storytelling. None ever will.
Automotive Storytelling is an independent editorial platform — what we put out into the industry. The Storytelling Tribe is a consulting practice — what companies hire to develop the kind of story that earns an audience's attention. The two are operated separately on purpose. No company has ever paid to appear on Automotive Storytelling. None ever will.
Automotive Storytelling is an independent editorial platform — what we put out into the industry. The Storytelling Tribe is a consulting practice — what companies hire to develop the kind of story that earns an audience's attention. The two are operated separately on purpose. No company has ever paid to appear on Automotive Storytelling. None ever will.
Automotive Storytelling is an independent editorial platform — what we put out into the industry. The Storytelling Tribe is a consulting practice — what companies hire to develop the kind of story that earns an audience's attention. The two are operated separately on purpose. No company has ever paid to appear on Automotive Storytelling. None ever will.
Stéphane Lagresle
The Founder
From Inside the Boardrooms of the Automotive Industry
For over two decades, Stéphane has crafted the stories that win trust and RFQs. Having led strategy, marketing, and storytelling at HARMAN/Samsung, Pioneer, and TomTom, he’s been in the same high-stakes rooms his clients face today.
The Storytelling Tribe was born from that experience: to help automotive leaders turn data-heavy decks into messages that move decision-makers.
“I’ve sat on both sides of the table. The story always decides who wins.”
automotive sales
and marketing
with top automotive
executives
Microsoft
Testimonials
Working with Stéphane was the highlight of the year. The collaboration has been eye-opening for me.
Simply stated – Stephane is one of the most creative marketing minds in the business!
Stephane is a great Marketing professional with the right background.
If I were to start a business, he's the kind of person I would definitely love to have on board.
Stéphane will give you 100% relevant feedback, giving you a far greater chance of a successful outcome.
