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Under The Hood: Automotive Storytelling
September 1, 2025

Why Software Naming Matters: Making Intangible Tangible

- Valentin Janiaut, LG Electronics EP16

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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Automotive Software From B2C Giants Decoded

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the software-defined vehicle era.

Key
Insights

  • From Electronics to Software Identity

    LG’s journey from being perceived purely as an electronics supplier to establishing credibility in automotive
    software required deliberate branding. The creation of “AlphaWare” wasn’t just about naming products—it was
    about reshaping market perception and internal identity.

  • Engineering as Universal Language

    Valentin’s observation that engineering culture transcends national boundaries is significant. While French,
    British, and Korean automotive cultures differ, engineers share a common problem-solving mindset that enables
    collaboration.

  • The Open Source Future of Mobility

    Learn why collaborative development models will eliminate redundant engineering efforts and how successful SDV
    implementation requires both getting and giving back to the community.

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Practical
Takeaways

  • Bridge Cultures Strategically:
    Leverage cross-cultural engineering mindset to transcend country-specific business approaches and connect with
    global teams
  • Name Your Software Solutions:
    Create strong brand identity for software products to establish credibility beyond traditional hardware
    reputation
  • Focus on Experience Over Features:
    Design solutions that enable end-to-end customer experiences rather than standalone technical capabilities
  • Embrace Usage-Based Models:
    Develop digital services that deliver clear value every time they’re used, justifying subscription or
    token-based pricing
Practical Takeaways Icon
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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