GA
about podcast icon
Under The Hood: Automotive Storytelling
July 3, 2025

When It Rains, AVs Stop: The Hidden Crisis in Autonomous Safety

- Giovanni Azzara, Easyrain EP07

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

Follow
us on

See All

Share
Episode

The Safety Revolution Decoded

In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions.

Key
Insights

  • The Innovation Speed Divide

    Giovanni reveals how Chinese automakers move at lightning speed compared to European counterparts who demand perfection before implementation, and why this cultural difference is reshaping the global automotive landscape.

  • The Software-First Transformation Strategy

    Discover how Easyrain pivoted from selling complex hardware to positioning their DAI software as the essential “brain” that makes autonomous vehicles safe in adverse conditions.

  • The Robotaxi Reality Check Revolution

    Learn why current autonomous driving systems fail in rain and snow, limiting robotaxis to sunny geofenced areas, and how this creates a massive market opportunity for safety-first solutions.

Key Learning Icon

Practical
Takeaways

  • Leverage Cultural Speed:
    Adapt your innovation timeline to match regional market expectations – Chinese fast-tracking vs. European
    validation requirements
  • Lead with Software Value:
    Position software solutions as the core intelligence rather than supporting tools to simplify stakeholder buy-in
  • Target Regulatory Bodies:
    Engage with NCAP and insurance companies early to influence safety standards and create market pull
  • Use Visual Proof Points:
    Deploy video demonstrations and live test drives to overcome technical skepticism across different cultures
Practical Takeaways Icon
Podcast CTA Left Image
Podcast CTA Left Image
pcbg right img

Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

Book a Session