Tech.AD Berlin 2026

I talk to 5 AV Experts at Tech.AD 2026 - S208

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

Tech.AD Berlin 2026: GenAI, Homologation, and much more

Coming to you from the floor of Tech.AD Berlin 2026, this special dispatch brings together five engineering and strategic leaders: Pierre Vincent and Emmanuel Follin (ANSYS/Synopsys), Gordon Köfner (Cadence/VTD), José Rui Simões (Critical Software), and Khaled Alomari (MHP).

Key
Insights

Testing faster than ever

Discover how generative AI shrinks complex test scenario creation from three weeks down to minutes.
The Ecosystem Rewrite: Why the Old Waterfall Is Over

Navigate the radical shift from traditional Tier 1 waterfall dynamics to a smartphone-like partnership model.
The Liability Question

Understand why digital homologation and unresolved legal liability remain the ultimate autonomous deployment gatekeepers.

Key
Takeaways

The “can we prove it works?” challenge
The explosion of test scenarios — driven by increasingly complex regulations — means that validation, not development, is now what determines whether an OEM hits its start of production on time.
Homologation is both the gatekeeper and the unresolved risk
When an autonomous vehicle fails, the chain of responsibility between OEM, software provider, sensor supplier, and certification body remains legally undefined.
The automotive supply chain is becoming the automotive ecosystem
The companies that thrive in this new structure are the ones that can integrate, collaborate, and prove that their tools are trustworthy enough to be part of the certification chain.

Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

Tech.AD Berlin 2026

I talk to 5 AV Experts at Tech.AD 2026 - S208

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