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Under The Hood: Automotive Storytelling
August 18, 2025

Moving away from the ‘Not Invented Here’ Syndrome: The Open Source Automotive Revolution

- Michael Plagge, Eclipse Foundation EP14

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The Open Source Revolution

In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up.

Key
Insights

  • European Pride vs. Global Progress: The “Not Invented Here” Challenge

    Michael reveals how European developers’ attachment to their methodologies creates barriers to open source
    adoption and why embracing external solutions is crucial for industry-wide transformation.

  • The Code-First Revolution: Beyond Standards to Implementation

    Discover how modern software collaboration focuses on jointly developing source code rather than specifications,
    enabling immediate product integration versus traditional paper-based standards approaches.

  • The Safety-Service Balance: Automotive’s Unique AI Challenge

    Learn how the automotive industry must maintain life-critical safety standards while transitioning to
    service-oriented software development and integrating AI-powered tooling without compromising vehicle safety.

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Practical
Takeaways

  • Embrace External Solutions:
    Overcome “not invented here” syndrome by evaluating external technologies based on results, not origin
  • Implement Top-Down Support:
    Secure board-level commitment for open source initiatives while fostering bottom-up developer engagement
  • Focus on Non-Differentiating Components:
    Collaborate on middleware and basic software to reduce costs while maintaining competitive advantages in
    customer-facing features
  • Adopt Code-First Collaboration:
    Shift from standards-based to implementation-based cooperation for faster, more effective software development
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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