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Under The Hood: Automotive Storytelling
October 29, 2025

Listen First, Pitch Later: Building Gaming Partnerships in Automotive

- Anthony Cliquot, AirConsole EP24

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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When Storytelling Meets Gaming & Automotive

In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first became the foundation for transforming vehicles into social entertainment hubs and building partnerships with BMW, Porsche, Volkswagen, and Audi.

Key
Insights

  • Tech Meets Tradition: The Cultural Bridge

    Anthony reveals how he convinced traditional automotive engineers to embrace gaming by telling a universal story about childhood car games – creating emotional resonance across procurement, engineering, and product teams in Japan, Germany, the US, and France.

  • The Experience-First Strategy

    Discover how AirConsole solved the in-car gaming challenge by treating the car as a unique device rather than an “iPad on wheels” – integrating smartphones as controllers, leveraging immersive sound, and even syncing ambient lighting with gameplay to create memories, not just features.

  • The Autonomous Future: Passengers Over Drivers

    Learn why the shift from driver-centric to passenger-centric experiences will redefine brand differentiation in the next decade, and how OEMs can own their entertainment ecosystem before big tech companies dominate their screens.

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Practical
Takeaways

  • Listen Before You Pitch:
    Understand what your audience wants AND needs to hear before crafting your narrative – AirConsole’s automotive pivot succeeded because OEMs told them the story first
  • Lead With Emotion, Not Features:
    Create consistent stories about memories and experiences that resonate universally rather than drowning stakeholders in technical specifications
  • Solve Experience, Not Technology:
    Build seamless user experiences that feel effortless – the hardest problems to solve become your most valuable differentiators
  • Think Beyond Your Industry:
    When multiple customers from a new vertical knock on your door with the same story, listen deeply and evaluate the pull versus push dynamic
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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