steve
about podcast icon
Under The Hood: Automotive Storytelling
September 16, 2025

IAA 2025 Special: The Three Transformations Reshaping Automotive

- EP18

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

Follow
us on

See All

Share
Episode

The Industry Transformation Decoded

In this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to explore three fundamental transformations reshaping the entire automotive industry.

Key
Insights

  • Software at Scale: From Concept to Millions of Vehicles

    Discover how BMW processes daily requests from millions of connected vehicles, while HERE virtualizes
    development and TomTom deploys navigation solutions in just 12 weeks.

  • Conversation Revolution: Multi-Agent AI Meets Xbox Gaming

    Learn how Mercedes became the first to integrate both Microsoft and Google AI simultaneously, while LG brings
    console-quality Xbox gaming to vehicles and Cerence transforms voice into true conversation.

  • Collaboration Imperative: From Competition to Ecosystems

    Explore how German OEMs created Catena X for supply chain collaboration, while CATL focuses on safety standards
    that benefit all electric vehicles across the industry.

Key Learning Icon

Practical
Takeaways

  • Recognize the Scale:
    SDV isn’t coming—it’s operating at 20M+ vehicle scale with proven cloud architectures and virtualized
    development environments
  • Embrace Conversation:
    Move beyond voice commands to conversational AI that understands context and switches between multiple knowledge
    sources seamlessly
  • Build Ecosystems:
    Success requires collaborative platforms that connect tier-N suppliers, not just traditional OEM-tier 1
    relationships
  • Deploy Fast:
    Standardized, plug-and-play solutions can reduce deployment times from years to weeks in software-defined
    architecture
Practical Takeaways Icon
Podcast CTA Left Image
Podcast CTA Left Image
pcbg right img

Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

Book a Session