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Under The Hood: Automotive Storytelling
June 18, 2025

How Storytelling Sells Complex Automotive Tech

- Frantz Lohier EP01

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The Future Of Mobility Decoded

In this captivating episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – we explore Frantz Lohier's remarkable journey from early computing enthusiast to shaping the future of automotive technology as former CTO at Forvia (formerly Faurecia) and key leader behind Samsung's Driveline autonomous driving platform.

Key
Insights

  • Silicon Valley vs. European Business Culture

    Frantz reveals the stark cultural divide driving innovation between Silicon Valley’s risk-taking,
    matrix-oriented structure and Europe’s more hierarchical, formal approach to automotive development.

  • The Software Revolution in Automotive

    Discover why traditional OEMs struggle with software integration while managing over 100 million lines of code,
    and how Tesla’s vertical integration enables faster market movement through complete ownership of both chip and
    software stack.

  • The Power of Storytelling in Product Launches

    While industry skeptics doubt its value, Frantz demonstrates how storytelling proves crucial for product
    launches, project management, and cross-cultural communication in the automotive sector.

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Practical
Takeaways

  • How to bridge the gap between engineering excellence and market relevance in automotive technology
  • Why humor is the universal language for aligning teams across different work cultures
  • The counterintuitive approach to reimagining traditional features like car radio through AI-driven personalization
Practical Takeaways Icon
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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