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Under The Hood: Automotive Storytelling
June 26, 2025

How Racing SDV Innovation Drives Production Vehicles Software Revolution

- Stef Balkowiec EP05

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The SDV Revolution Unpacked

In this compelling episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Stef Balkowiec, former Managing Director of Performance Electronics at Cosworth and a seasoned leader in automotive and motorsport technology.

Key
Insights

  • Motorsport’s Race-to-Road Virtuous Circle

    Stef reveals how the rapid innovation cycles and advanced data analytics of motorsport are shaping the future of
    software-defined vehicles (SDVs) in the automotive industry, creating a symbiotic relationship that benefits
    both sectors.

  • The Power of Common APIs and Data Models

    Discover why standardized service APIs and robust data models are the true foundation for SDV success, enabling
    personalization, digital twins, and third-party ecosystems – and how motorsport is already leading the way.

  • Storytelling Across Stakeholders

    Learn how to craft compelling narratives for diverse audiences, from assembly line workers to investors,
    ensuring everyone understands and supports the transformation towards a software-led automotive future.

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Practical
Takeaways

  • Motorsport as a Catalyst: Leverage motorsport’s structured data and rapid innovation to accelerate automotive
    SDV development.
  • Communication is Key: Tailor your storytelling to the needs and perspectives of different stakeholders for
    maximum buy-in.
  • AI & Digital Twins: Use clean, time-anchored data from motorsport to power AI models and digital twins, avoiding
    the pitfalls of unstructured data in traditional automotive environments.
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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