Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.
Twenty-eight companies. Three years. One unified data standard that BMW, Mercedes, and Volkswagen all agreed to. Thomas Rösch, CEO of Cofinity-X and Board Member of Catena-X, joins "Under the Hood: Automotive Storytelling" to unpack this unprecedented automotive collaboration.
Centralized vs. Decentralized: The Trust Paradigm Shift
Thomas exposes automotive’s “one-up, one-down” data sharing trap that creates supply chain opacity, then unveils Catena-X’s data sovereignty solution—where companies retain ownership while enabling standardized peer-to-peer data exchange that builds industry-wide trust.
The Standardization Strategy of Seamless Integration
Discover how 28 companies achieved the impossible—three years of collaboration bringing a global data ecosystem to life that creates a trusted environment for cross-company collaboration and innovation. It enables: Sovereign data exchange between all automotive enterprises.Catena-X creates a foundation for a connected, resilient, and sustainable automotive industry, which Cofinity-X brings to life.
The Global Scaling of Data Ecosystems
Learn why data spaces are exploding beyond automotive into aerospace, chemicals, and construction, with Korea’s government-funded rollout and 25+ Chinese company pilots proving that collaborative data infrastructure is becoming an essential industrial operating system.
Thomas Rösch brings 40+ years of automotive and IoT expertise, including nine years founding ZF's Openmatics telematics platform. After learning firsthand why centralized, single-company platforms fail to achieve industry adoption, he now leads dual roles: CEO of Cofinity-X (first Catena-X operator) and Catena-X Association Board Member, where his conviction that "belief and making it happen" is reshaping global automotive data collaboration.
Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans