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Under The Hood: Automotive Storytelling
July 26, 2025

How AI Transforms Commercial Fleet Operations & ROI

- Lina Wölm, Shiftmove EP11

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The Fleet Software Decoded

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven mastery.

Key
Insights

  • Traditional vs. Tech-First: The Fleet Management Divide

    Lina reveals how the fleet industry is a patchwork of very different companies, some using high technology and
    others still using Excel, and how software-first companies navigate this cultural transformation.

  • The Consulting-Technology Hybrid Strategy

    Discover how Shiftmove combines AI-powered platforms with human expertise to unlock hidden business KPIs that
    fleet managers never knew existed.

  • The Cultural Integration Formula

    Learn how successful tech companies merge distinct corporate cultures (Swiss precision, German engineering,
    French networking) under unified brand umbrellas while respecting market-specific needs.

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Practical
Takeaways

  • Educate Before You Sell:
    Help customers identify problems they don’t know they have rather than just showcasing technical features
  • Leverage Physical Interaction:
    Bring distributed teams together regularly – the “chitchat between breaks” builds stronger cross-functional
    relationships
  • Create Umbrella Branding:
    Use unified brand messaging while maintaining product-specific approaches for different market regulations
  • Focus on Business Impact:
    Show fleet managers how their operations can drive company-wide KPIs and cost savings, not just operational
    efficiency
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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