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Under The Hood: Automotive Storytelling
August 25, 2025

From fear to trust: Cybersecurity as a revenue enabler

Andrew Till, Trustonic EP15

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The Security Foundation Decoded

In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundation that enables automotive innovation.

Key
Insights

  • Hollywood vs. Reality: The Cybersecurity Narrative Challenge

    Andrew reveals how Hollywood’s glamorized hacker portrayal threatens talent recruitment, and how he proposes to
    flip the narrative and showcase cybersecurity as collaborative, diverse, and essential to automotive innovation.

  • The Chinese Security Leadership Revolution

    Discover how Chinese OEMs have emerged as global cybersecurity leaders, driven by export ambitions and
    ecosystem-first vehicle design that demands robust security foundations.

  • Beyond Fear: Security as Revenue Enabler

    Learn why the future of automotive cybersecurity lies not in fear-based selling but in positioning security as
    the invisible enabler of connected services, payments, and ecosystem partnerships.

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Practical
Takeaways

  • Start with Security:
    Build security into software development from day one, not as an afterthough
  • Never Assume:
    Eliminate assumptions in security protocols – most breaches stem from human error and shared passwords
  • Implement Periodic Attestation:
    Move beyond startup verification to regular 20-30 minute security health checks
  • Embrace Hardware-Software Synergy:
    Optimize security solutions for specific chipsets rather than treating them as separate domains
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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