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Under The Hood: Automotive Storytelling
September 21, 2025

From Clay to Canvas to AI: Felix Kilbertus on Design’s Evolution

- EP19 Part 2

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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From Clay To Canvas To Ai - Part 1

In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation.

Key
Insights

  • Silicon Valley vs. Goodwood: The Creative Culture Clash

    Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating diverse design cultures from French elegance to Japanese precision.

  • The Three-Line Philosophy of Luxury Design

    Discover the sacred simplicity behind Rolls-Royce design – where just three lines define automotive perfection and how restraint becomes the ultimate creative power.

  • The Electric Heritage Revelation

    Learn how Henry Royce’s forgotten electrical roots transformed the Rolls-Royce Spectre from challenge to destiny, proving that innovation often means returning to origins.

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Practical
Takeaways

  • Master the Power of Naming:
    Give every design proposal a compelling name – it transforms how audiences perceive and choose concepts
  • Embrace Constraints as Creative Fuel:
    View limitations as applied art opportunities that differentiate design from pure artistic expression
  • Develop Editorial Excellence:
    With AI generating infinite options, focus 80% of your energy on selection and refinement rather than creation
  • Bridge Business and Beauty:
    Design leaders must speak fluent business language while protecting creative team environments
Practical Takeaways Icon
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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