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Under The Hood: Automotive Storytelling
August 12, 2025

Breaking Code Before It Breaks Cars: The New Era of Virtual Testing

- Robert Fey, Synopsys EP13

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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The Testing Revolution Decoded

In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation.

Key
Insights

  • Legacy vs. Innovation: The Testing Time Trap

    Robert reveals how automotive’s traditional waterfall, hardware-driven testing creates 20-week feedback loops
    that kill innovation velocity and why fast feedback within 24 hours is essential for software-defined vehicles.

  • The ATEF Method: From Chaos to Clarity

    Discover the systematic framework that transforms tool evaluations from “comparing logos” to evidence-based
    efficiency scoring, enabling teams to measure testing maturity and identify improvement opportunities.

  • The SDV Shift: Product Over Project

    Learn why the industry must abandon project-based thinking for product-centric approaches, where software reuse
    across vehicle generations demands fundamentally different testing strategies and organizational structures.

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Practical
Takeaways

  • Start Small, Test Smart:
    Begin unit testing at the smallest software components to exponentially reduce complexity and testing overhead
  • Demand Fast Feedback:
    Establish 24-hour feedback loops between code changes and test results to maintain development velocity
  • Score Your Efficiency:
    Use standardized frameworks like ATEF to benchmark testing capabilities and identify specific improvement areas
  • Bridge the Gap:
    Position testers closer to development teams to eliminate communication delays and accelerate problem resolution
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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