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Under The Hood: Automotive Storytelling
June 18, 2025

Behind Ferrari’s Prancing Horse: The Untold Story of F1’s Brand Transformation

- Nerea Palacios EP02

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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Episode

The Ferrari Formula Decoded

In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we explore Nerea Pala's journey as founder of Pala Consulting and former creative operations leader at Ferrari's Formula 1 team.

Key
Insights

  • The Netflix Revolution Impact

    Nerea reveals how Drive to Survive transformed Formula 1’s audience demographics, expanding from traditional
    European fans to include women, North American viewers, and younger audiences – leading to expansion from 1 to 3
    US races.

  • Multi-Brand Ecosystem Management

    Discover the complexity of managing Ferrari’s three distinct ecosystems: luxury fashion, luxury cars, and racing
    team – ensuring all partnerships align across divisions while maintaining Italian heritage and global appeal.

  • Content Strategy Under Pressure

    Learn how F1 teams create diverse content for multiple audience segments while managing 25+ team partners and
    navigating strict FIA regulations that limit filming days and content creation opportunities1.

Key Learning Icon

Practical
Takeaways

  • Balancing technical precision with human storytelling elements in high-performance environments
  • Creating content strategies that serve multiple stakeholders without losing brand consistency
  • The art of telling the same story from different angles to engage diverse audiences
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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