Andrew Hart 2022
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Under The Hood: Automotive Storytelling
September 29, 2025

Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart

SBD Automotive EP20 Part 2

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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Episode

The Mobility Transformation Decoded

In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 2.

Key
Insights

  • Four major disruptions

    Andy explains how mobility is going through major shifts:

    • The shift in user behavior, moving from ownership to experience
    • The impact of SDV, which changes the way cars are built and maintained
    • The new way we’ll live in cities and how the car must adapt to them
    • The impact of regulations and their evolutions

  • The need for a new framework

    Andy explains the challenges that the Automotive industry has to face to manage those disruptions, whether it’s their disconnection with consumers, the focus on wrong metrics, or outdated collaboration models.

  • The 4S Framework

    Starting with consumer needs, rather than ending by them: that’s one of the key aspects of the 4S Framework. Andy explains why mobility needs to be Safe, Secure, Seamless and Sustainable.

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Practical
Takeaways

  • Measure What Matters:
    Replace unit sales KPIs with consumer outcome metrics to drive better decision-making across teams.
  • Start With Empathy:
    Use real consumer data and stories to ground product development in actual needs, not assumed features.
  • Embrace Agile Iteration:
    Test experiences quickly in market rather than perfecting them in isolation for years.
  • Build Cross-Functional Alignment:
    Create common KPIs across engineering, design, and business teams using the 4S framework.
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans

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