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Under The Hood:

Automotive Storytelling

Insights, strategies, and real-world stories from executives and innovators who turn technical brilliance into RFQ-winning narratives.

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Why Listen

Stories That Help You Win in the Automotive Industry

Every RFQ, every executive meeting, every technical presentation is an opportunity to tell a powerful story that will impact your audience.

In “Automotive Storytelling”, Stéphane interviews automotive leaders, uncovering:

  • How suppliers translate complex technology into clear, persuasive narratives.
  • Techniques for aligning global teams around a single story.
  • Deep dives into how cultural aspects influence how leaders should communicate.
  • Unique insights from recognized leaders on strategic shifts in the automotive industry.
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Why It Matters

Designed for Automotive Executives

Each episode goes beyond technical specifications to uncover the personal journeys, strategic thinking, and creative challenges of the visionaries transforming mobility.

Under the Hood: Automotive Storytelling is the automotive industry's premier podcast that reveals the human narratives driving technological innovation.

  • Unique positioning

    The only podcast specifically examining the intersection of automotive engineering and storytelling: how complex technologies become compelling market realities.

  • Global Perspective

    With leaders from Silicon Valley to Europe or Asia, we provide cross-cultural insights on innovation, communication, and technology adoption.

  • Industry Depth

    From cybersecurity to autonomous vehicles, from software-defined vehicles to design, we cover the full spectrum of automotive transformation.

Listen to Episodes That
Inspire Action

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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans