Insights

Strategic perspectives on automotive technology, supplier positioning, and OEM storytelling for the companies shaping the future of mobility.

sdv2

From Software-Defined to User-Defined Vehicles: Martin Schleicher on the Future of Automotive Software

Why the Industry Needs to Shift from SDV to UDV The automotive industry is experiencing what one expert calls a “Nokia-Apple moment” – a fundamental transformation driven by software. But are we focusing on the right thing? In an episode of “Under the Hood: Automotive Storytelling,” Martin Schleicher, a 25-year veteran of automotive software development […]

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ferrari

How Ferrari Transformed Formula 1 Brand Storytelling: Insights From a Scuderia Insider

In an era where automotive brand storytelling has become as crucial as engineering excellence, few organizations exemplify this transformation better than Scuderia Ferrari. In an episode of “Under the Hood: Automotive Storytelling,” Nerea Palacios, former Head of Creative Services for Ferrari Racing, reveals the human stories behind one of motorsport’s most iconic brands and how […]

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