Frequently asked questions.

  • The Storytelling Tribe is led by Stéphane Lagresle, a senior product marketing leader with over 20 years of experience at global technology companies including HARMAN International, TomTom, and Pioneer. As a Sr Director of Product Marketing who has managed global teams and major product launches, Stéphane has firsthand experience of challenges PMMs face. He's led marketing strategy for iconic brands like JBL, harman/kardon, TomTom, consistently using storytelling to drive business results. Most importantly, he's been where you are – navigating complex stakeholder relationships, enabling sales teams, and working to make technical products resonate with audiences. His experience combining AI with marketing teams also brings a unique perspective on how PMMs can leverage new technologies while maintaining the human element of storytelling.

  • The 250-member limit is intentional and essential to our community's success. This carefully chosen number allows us to maintain meaningful connections between members, ensure high-quality discussions, and provide personalized attention during office hours and events. Just as ancient tribes thrived through close-knit relationships, our community size enables deep learning, authentic relationships, and invaluable peer support.

  • While product marketing encompasses many skills, storytelling is the foundational element that amplifies every other aspect of the role. Whether you're crafting positioning, enabling sales, or leading product launches, your success depends on your ability to tell compelling stories that drive action. By mastering storytelling, you'll enhance every part of your product marketing toolkit.

  • The Storytelling Tribe will officially launch on March 3rd, 2025. Join our waitlist now!

  • By focusing specifically on PMMs, we create a space where every discussion, framework, and case study is directly relevant to your daily challenges. This focus enables deeper, more meaningful conversations and ensures that you're learning from peers who truly understand your role's unique pressures and opportunities.

  • The Storytelling Tribe uniquely combines structured learning with peer support in an intimate community setting. Unlike traditional courses or broad networks, we offer both comprehensive storytelling frameworks and a trusted circle of peers who provide real-time feedback, support, and collaboration opportunities.

  • Membership includes access to our comprehensive storytelling curriculum, weekly office hours, exclusive frameworks and templates, our active community platform, virtual events, and special member-only resources. In the future, you'll also have opportunities to participate in bootcamps and in-person events (additional fees apply).

  • 2-3 hours per week engaging with the community and course content. However, you can participate at your own pace and focus on the areas most relevant to your current challenges.

  • While we offer monthly payment options, we encourage members to join us for the full yearly journey to become a certified "Storytelling Master." Like any meaningful transformation, mastering storytelling is a marathon, not a sprint. Our curriculum follows a carefully crafted progression of monthly themes, each building upon the last to develop your storytelling expertise. From narrative structure and audience psychology to advanced persuasion techniques and AI-enhanced storytelling, each month unveils new dimensions of storytelling mastery. This comprehensive approach ensures you develop deep, lasting skills rather than just quick fixes.

  • We provide full corporate invoice support, including NET30/60 terms, tax documentation, and a formal business case template to help you secure approval for membership. A template for internal approval request will be sent upon request to ease the process.

  • We offer a 30-day money-back guarantee for members who actively participate in the community by attending office hours, completing the first course module, and engaging with other members.

  • We welcome professionals actively transitioning into PMM roles, provided they can demonstrate clear commitment to the field and contribute meaningfully to the community. Please explain your situation in your application.

  • We schedule office hours and events across various time zones and record key sessions for on-demand viewing. Our community platform enables asynchronous participation, ensuring value for members worldwide.