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How 22 Years of Software Evolution Taught One Industry Veteran That Safety Standards Save Lives—And Why That Human Story Matters More Than Ever In an industry obsessed with buzzwords like “software-defined vehicles” and “autonomous driving,” it’s refreshing to hear someone cut through the hype and focus on what truly matters: keeping people safe. Alexander Much, […]

How Pininfarina’s Chief Design Officer Bridges Heritage and Innovation Through Design Storytelling In the world of automotive design, where surfaces meet storytelling and metal becomes emotion, few designers have mastered the art of narrative quite like Felix Kilbertus. As former Chief Design Officer at legendary Italian design house Pininfarina—celebrating 95 years in 2025—Kilbertus brings a […]

In an episode of “Under the Hood: Automotive Storytelling,” Dr. Jan Wehinger, Partner at MHP – A Porsche Company, reveals a counterintuitive truth that’s reshaping how we think about automotive innovation: over half of transformation success in the shift to software-defined vehicles (SDV) depends not on technology, but on organizational culture change. As the industry […]

Why the Industry Needs to Shift from SDV to UDV The automotive industry is experiencing what one expert calls a “Nokia-Apple moment” – a fundamental transformation driven by software. But are we focusing on the right thing? In an episode of “Under the Hood: Automotive Storytelling,” Martin Schleicher, a 25-year veteran of automotive software development […]

In an era where automotive brand storytelling has become as crucial as engineering excellence, few organizations exemplify this transformation better than Scuderia Ferrari. In an episode of “Under the Hood: Automotive Storytelling,” Nerea Palacios, former Head of Creative Services for Ferrari Racing, reveals the human stories behind one of motorsport’s most iconic brands and how […]