AEK 2026 SPECIAL THUMBNAIL
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Under The Hood: Automotive Storytelling
July 31, 2026

Automotive Chiplets: Inside the AEK 2026 Silicon Shift

I talk to 5 AV Experts at Tech.AD 2026 - S208

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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Automotive Chiplets: Inside the AEK 2026 Silicon Shift

At AEK 2026, one theme ran through every hallway and keynote: automotive chiplets, and the deeper shift they signal. In this special edition of Automotive Storytelling, I sat down on the floor of the Automobil-Elektronik Kongress with six people shaping the industry's next decade, from semiconductor CTOs to a Microsoft engineer to the congress chairman himself, to unpack what is actually changing under the car.

Key
Insights

  • Silicon vendors have become tier ones for real

    The old OEM to tier-1 to tier-2 chain has reorganized into a value network, where automakers now go straight to the chipmaker to secure innovation early. The differentiator is not raw performance, it is the tool chain built around it.

  • Power is the ceiling, and chiplets are the answer

    Compute got cheap; moving data did not. With power and memory proximity emerging as the true limits, the industry is betting on chiplets, packaging specialised pieces so the fast-moving AI parts can evolve without dragging the rest along.

  • The car is becoming the blueprint for physical AI

    Get the hardest machine right, and you unlock robotics at large. As coding agents mature, code turns into a commodity and high-quality specifications become the advantage, which reframes automotive’s mountain of standards from burden to asset.

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Key
Takeaways

  • Map your silicon relationships early
    The chipmaker you choose shapes your architecture, so treat SoC selection as a strategic, upstream decision rather than a procurement step.
  • Budget for data movement, not just compute
    Power draw and memory proximity are becoming the real constraints, so design and message around them.
  • Turn your spec libraries into an asset
    As AI writes more code, rigorous specifications and standards become the differentiator, not the paperwork.
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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

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