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Under The Hood: Automotive Storytelling
January 28, 2026

Behind the Microphone: How 30 Episodes Get Made

- Frantz Lohier Interviews Stephane Lagresle EP30

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

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Behind the Microphone

For the season finale of "Under the Hood: Automotive Storytelling," we're going behind the scenes. Frantz Lohier, the first guest of Season 1, reverses roles to interview Stéphane Lagresle about how 30 episodes with automotive executives actually get made.

Key
Insights

  • The Four-Hour Formula

    How to prepare for high-stakes conversations with executives you’ve never met, using AI tools, pre-interview calls, and strategic research to create authentic dialogue regardless of topic complexity.

  • The Validation Discovery

    Why the podcast’s original hypothesis was wrong: Stéphane assumed automotive executives were skeptical about storytelling. Every single guest proved otherwise, confirming that narrative is now critical for cutting through technical noise and winning business.

  • The Machinery Behind Authenticity

    From Google Notebook LM for research synthesis to the intentional structure that balances technical credibility with human connection, here’s the process that makes preparation look effortless.

  • The Honest Part

    Stéphane also shares something uncomfortable: he almost didn’t start this podcast. An inner voice (he calls it “Alfred”) kept him from posting on LinkedIn for years. This episode is about what happened when he decided to ignore that voice, and what months of systematic content creation actually produces.

    • Key Learning Icon

Why This Episode Matters

If you’re preparing for CES presentations, investor pitches, or OEM meetings in 2025, this episode offers a blueprint for the kind of preparation that creates memorable conversations. If you’re a tier-one supplier wondering why OEMs can’t remember your presentation, ask yourself if you have a story that will resonate with your audience.

Your technology might be brilliant. Your storytelling is what makes it memorable.

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Where Technology Meets Narrative

Under the Hood: Automotive Storytelling uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

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