Win more RFQs and get more business awarded.
Leverage frameworks specifically designed for the Automotive Industry.
Do your teams know exactly what to sell, who to sell to, and how to sell it?
If not, this is costing you millions.
80%
The percentage of business presentations that fail
51%
The satisfaction level of sales leaders with the quality of their sales collateral content
8.2
The average number of stakeholders for each enterprise deal
Our strategic storytelling frameworks help you win more RFQs by transforming your generic pitch decks into market-leading presentations that award more business than you can imagine.
Hello, I am Stéphane Lagresle
25+ Years of Automotive Industry Leadership
Former executive with global automotive brands, now helping companies transform their storytelling approach to win more business. Host of “Under the Hood” podcast, featuring conversations with industry leaders from automotive innovators.
Leveraging decades of experience with global brands
“Under the Hood: Automotive Storytelling” Podcast
Featuring exclusive conversations with automotive industry leaders
Stop losing RFQs to generic presentations
Are you in one of the situations below?
- Struggling with messages that fail to captivate executives or leave lasting impressions
- Having keynotes approaching fast without a powerful story
- Facing fragmented narratives that undermine your strategic positioning
- Looking for a unified message for your upcoming industry event (CES, IAA, MWC…)
- Finding difficult to translate technical expertise into compelling team-wide narratives
- Having teams lacking storytelling skills and techniques
How we help Automotive Leaders win more business
Leverage Automotive-Grade Storytelling.
Executive Story Accelerator
For leaders dealing with high-stakes presentations
Strategic Story Blueprint
For companies needing unified messaging across teams
Team Storytelling System
For teams preparing for critical events and RFQs
What ESA brings you
🎭 A story that makes your presentation memorable
🎨 Slides that will convey your messages
🎯 Story & Telling techniques to make an impact
What SSB brings you
🔄 An unified narrative architecture
🔍 Translation of your Tech to Value
⚡ Organizational Messaging Alignment
What TSS brings you
🧠 A strong understanding of storytelling & its value
🗣️ Industry-Specific Narrative Frameworks
🤝 Tools and techniques to communicate to customers
Perfect for execs who need:
- Board presentations that need to land
- Investor pitches that must convince
- Product launches that must inspire
- Strategy rollouts that need to align
Ideal for organizations facing:
- Major industry events where your story must stand out (CES, MWC, IAA, etc.)
- Product launches that require market education and positioning
- Corporate repositioning initiatives following strategic shifts
- Cross-functional alignment challenges between technical and marketing teams
Perfect for Teams that need to:
- Transform technical demos into compelling business cases
- Accelerate sales cycles through clearer value communication
- Unify technical and sales messaging
- Differentiate in competitive technical evaluations
We help Automotive leaders win more business.
Leverage Automotive-Grade Storytelling.
Executive Story Accelerator
For leaders dealing with high-stakes presentations.
How ESA will help you win RFQs
🎭 A story that makes your presentation memorable
🎨 Slides that will convey your messages
🎯 Story & Telling techniques to convince
Perfect for execs who need:
- Board presentations that need to land
- Investor pitches that must convince
- Product launches that must inspire
- Strategy rollouts that need to align
Strategic Story Blueprint
For companies needing unified messaging across teams.
How SSB will transform your events and product launches
🔄 An unified narrative architecture
🔍 Translation of your Tech to Value
⚡ Organizational Messaging Alignment
Ideal for organizations facing:
- Major industry events where your story must stand out (CES, MWC, IAA, etc.)
- Product launches that require market education and positioning
- Corporate repositioning initiatives following strategic shifts
- Cross-functional alignment challenges between technical and marketing teams
Team Storytelling System
For teams preparing for critical events and RFQs
How TSS will increase your closing rate
🧠 A strong understanding of storytelling & its value
🗣️ Industry-Specific Narrative Frameworks
🤝 Tools and techniques to communicate to customers
Perfect for Teams that need to:
- Transform technical demos into compelling business cases
- Accelerate sales cycles through clearer value communication
- Unify technical and sales messaging
- Differentiate in competitive technical evaluations
Transformative Automotive-Grade Storytelling.
Concrete results.
Recognized by the most influential leaders
Simply stated – Stephane is one of the most creative marketing minds in the business!
Jonathan Husby, President and CEO
If I were to start a business, he’s the kind of person I would definitely love to have on board
Pascal Peguret, SVP Connectivity
Stephane is a great Marketing professional with the right background
Jan-Maarten de Vries, CEO
Let’s win your RFQ.
Identify your biggest
storytelling opportunity
Book a free 30-minute
Storytelling Strategy Session
Embark on a
transformative journey
“Storytelling won’t just be a nice-to-have in making an impact with B2B audiences in 2025 – it will prove to be the ultimate differentiator.”