Welcome to Automotive-Grade Storytelling.
Translate your innovations into narratives that drive impact.
Is your technical brilliance lost in an ocean of information?
80%
The percentage of business presentations that fail
51%
The satisfaction level of sales leaders with the quality of their sales collateral content
8.2
The average number of stakeholders for each enterprise deal
« During my whole career in Automotive, I witnessed brilliant engineers struggle to translate their innovations into boardroom-ready narratives. That’s why I developed a methodology that bridges this critical gap. »
Leveraging decades of experience with global brands
Automotive-Grade Storytelling:
Precision-engineered communication that transforms technical complexity into executive-ready narratives.
This is for you if you are:
- Struggling with presentations that fail to captivate executives or leave lasting impressions
- Having keynotes approaching fast without a powerful story
- Facing fragmented narratives that undermine your strategic positioning
- Looking for a unified message for your upcoming industry event (CES, IAA, MWC…)
- Finding difficult to translate technical expertise into compelling team-wide narratives
- Having teams lacking storytelling skills and techniques
Hello, I am Stéphane
25 years ago, when I started my Product Marketing career, I discovered what has been my guiding light since then: features tell, but stories sell.
I’ve led global Product Marketing teams, driving record-breaking results at major industry events like CES and MWC. Along the way, I’ve helped many teams to bridge the gap between technical complexity and human connection.
Today, your ability to craft authentic, compelling narratives isn’t just a nice-to-have: it’s critical for survival.
Accelerate your storytelling impact.
Leverage Automotive-Grade Storytelling.
Executive Story Accelerator
Transform your technical excellence into boardroom impact.
Strategic Story Blueprint
Transform your technical excellence into a unified market narrative.
Team Storytelling System
Transform your teams into powerful storytellers who drive business outcomes.
What ESA brings you
🎭 A story that makes your presentation memorable
🎨 Slides that will convey your messages
🎯 Story & Telling techniques to make an impact
What SSB brings you
🔄 An unified narrative architecture
🔍 Translation of your Tech to Value
⚡ Organizational Messaging Alignment
What TSS brings you
🧠 A strong understanding of storytelling & its value
🗣️ Industry-Specific Narrative Frameworks
🤝 Tools and techniques to communicate to customers
Perfect for execs who need:
- Board presentations that need to land
- Investor pitches that must convince
- Product launches that must inspire
- Strategy rollouts that need to align
Ideal for organizations facing:
- Major industry events where your story must stand out (CES, MWC, IAA, etc.)
- Product launches that require market education and positioning
- Corporate repositioning initiatives following strategic shifts
- Cross-functional alignment challenges between technical and marketing teams
Perfect for Teams that need to:
- Transform technical demos into compelling business cases
- Accelerate sales cycles through clearer value communication
- Unify technical and sales messaging
- Differentiate in competitive technical evaluations
Accelerate your storytelling impact.
Leverage Automotive-Grade Storytelling.
Executive Story Accelerator
Transform your collection of slides in an unforgettable pitch within 14 days or less.
The Critical Trinity
🎭 Strategic Storytelling Mastery
🎨 Executive Presentation Architecture
🎯 Leadership Communication Expertise
Perfect for execs who need:
- Board presentations that need to land
- Investor pitches that must convince
- Product launches that must inspire
- Strategy rollouts that need to align
Strategic Story Blueprint
Create immersive demonstration experiences that drive OEM decisions at CES, MWC, and beyond.
The Organizational Trinity
🔄 Unified Narrative Architecture
🔍 Technical-to-Market Value Translation
⚡ Organizational Messaging Alignment
Ideal for organizations facing:
- Major industry events where your story must stand out (CES, MWC, IAA, etc.)
- Product launches that require market education and positioning
- Corporate repositioning initiatives following strategic shifts
- Cross-functional alignment challenges between technical and marketing teams
Team Storytelling System
Infuse the power of storytelling in your teams. Transform durably their approach.
The Team Trinity
🧠 Technical-to-Value Translation
🗣️ Industry-Specific Narrative Frameworks
🤝 Psychological Value Communication
Perfect for Teams that need to:
- Transform technical demos into compelling business cases
- Accelerate sales cycles through clearer value communication
- Unify technical and sales messaging
- Differentiate in competitive technical evaluations
Recognized by the most influential leaders
Simply stated – Stephane is one of the most creative marketing minds in the business!
Jonathan Husby, President and CEO
If I were to start a business, he’s the kind of person I would definitely love to have on board
Pascal Peguret, SVP Connectivity
Stephane is a great Marketing professional with the right background
Jan-Maarten de Vries, CEO
“Storytelling won’t just be a nice-to-have in making an impact with B2B audiences in 2025 – it will prove to be the ultimate differentiator.”
ITN Business
Transformative Automotive-Grade Storytelling.
Concrete results.
Let’s transform your storytelling.
Identify your biggest
storytelling opportunity
Book a free 30-minute
Storytelling Strategy Session
Embark on a
transformative journey